The annual Britain's Most Admired Companies awards ceremony took place on December 5, 2012 at Claridges Hotel in London and the guests, including many of the top names in business, saw Rotork win tenth place overall. Rotork tied for the top spot in Financial Soundness, third for Quality of Goods and Services, seventh for Capacity to Innovate and ninth for Use of Corporate Assets. In the Engineering & Machinery sector Rotork came out on top again. Six of this year’s top 10 made last year’s cut as well, and 14 of the top 20 make repeat appearances.
Companies across 26 sectors marked each other out of ten across nine different criteria. These range from the firm's ability to innovate and the quality of its marketing to its financial performance and the strength of its management team.
The awards are based on the results of the Britain's Most Admired Companies survey, conducted by Professor Mike Brown and his team at Birmingham City University. Using responses from board level representatives, as well as analysts and City commentators, the survey is a peer review of corporate reputation.