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Basics of Elastomeric Seal Design

Basics of Elastomeric Seal Design

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Wastewater Treatment

Wastewater Treatment

Society’s desire for a clean envir...

Controlling Our Water Systems, Part II

Controlling Our Water Systems, Part II

To better understand the actuators and c...

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Actuators and controls are a critical pr...

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Industry Headlines

Pentair Reports Second Quarter 2016 Results

20 HOURS AGO

Pentair plc announced second quarter 2016 sales of $1.7B. Sales were up 4% compared to sales for the same period last year. Excluding the unfavorable impact of currency translation and the positive contribution from acquisitions, core sales declined 3% in the second quarter . Second quarter 2016 earni...

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ValvTechnologies Names Bryant Holt Industry Director, Fossil Power

1 DAY AGO
ValvTechnologies Names Bryant Holt Industry Director, Fossil Power

ValvTechnologies, Inc. has appointed Bryant Holt as industry director for the company’s fossil power division. Holt will succeed George Stover, who has served in this role since 2014.

Based in Houston, Holt will have global management responsibility for ValvTechnologies’ fossil power group ...

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ExxonMobil Expanding Beaumont, TX Facility

23 HOURS AGO

ExxonMobil has plans to increase production of ultra-low sulfur fuels at its Beaumont, TX refinery by approximately 40,000 barrels per day, representing an investment of approximately $450 million.

Construction is scheduled during the second half of 2016 to install a selective cat naphtha hydrofining u...

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LNG’s Surge from Decade-Low Seen Fizzling as Supply Ramps Up

1 DAY AGO

“LNG’s surge is running out of gas. Liquefied natural gas in Asia, which was in such over-supply that prices in Japan fell to a decade-low in April, has risen by almost half in the past three months as production outages stifled supply, demand rose in places like China and India and a co...

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Second Quarter GDP Grew Only 1.2% in Second Quarter

19 MINS AGO

Real GDP in the U.S. increased at an annual rate of 1.2% in the second quarter of 2016, according to the advance estimate released by the U.S. Department of Commerce. In the first quarter, real GDP increased 0.8%.

The increase in real GDP in the second quarter reflected positive contributions from cons...

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U.S. Durable Goods Orders Down 4% in June

1 DAY AGO

New orders for manufactured durable goods in June decreased $9.3 billion or 4.0% to $219.8 billion, the U.S. Department of Commerce announced. This decrease , down two consecutive months, followed a 2.8% May decrease. Excluding transportation, new orders decreased 0.5%. Excluding defense, new orders d...

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A Conversation with Ravi Krishnan on Doing Business in India

vmfall11_krishnanAlthough this year’s Market Outlook had its share of gloomy news regarding international economic woes, a bright spot in many of the speakers’ comments was India. That country, which did not have nearly the magnitude of problems during the Great Recession as the rest of the world, has seen consistently large year-over-year gains in the last decade and a half as it has learned to deal with the major economic reforms that began in the early 1990s.

 

The country now has one of the highest Gross Domestic Product (GDP) growth rates on the globe (about 7.5% to 8% at the time of the market outlook), with a strong demand for flow control and a current market of about $2 billion in valves, according to outlook speaker Ravi Krishnan, president of Krishnan and Associates.

 

Krishnan’s company is a technical and energy consulting firm located in the U.S. that specializes in helping countries here with their dealings in major Indian industries such as power and infrastructure. Krishnan himself was born in India, though he has made his home here in the U.S. for the last 20 years.

According to Krishnan, the growth that has occurred in his native country has not been without its challenges.

For example, “India still deals with infrastructure problems,” Krishnan explained. “There are many regions that are very well developed with manufacturing activities running smoothly. But there are other parts of the country with shortages of labor, power supplies and other essential commodities needed for a successful business operation,” he adds. Finding skilled labor or contractors skilled in western standards to execute a job can also be a challenge, as can finding the right equipment, he said.

Still, in the six years since starting his consulting business, he says an enormous change has occurred in the business world and that change permeates the Indian culture.

“The Indian entrepreneur of today is lot different than the businessman of the 1990s. Today’s companies have access to capital, knowledge of the technology, access to resources, and they have learned to do business in a global environment,” Krishnan says.

That is a critical development for anyone who wants to do business there because to be successful as an outsider requires forming good partnerships and cooperative arrangements with people and companies on the inside, he points out.

Other Challenges

One of the reasons good partnerships are so critical is price sensitivity within India’s borders, Krishnan says. “The government and industry in general have a high focus on low capital costs, even if it means moderately higher life-cycle costs,” Krishnan explains. Competition for technology is tough in India so “suppliers to the Indian industry may have to either set up operations in low-cost regions of the world such as Viet Nam or China or try to manufacture the products or most of the components of the products in India itself,” he said.

However, it does not mean quality isn’t important or is not receiving increased attention as the country learns the hard lessons that come from buying cheaper products and finding out how unsafe they can be or how expensive short life cycles can be.

“Today, you can go into that country at higher prices if you have a premium product, but it has to have demonstrable value,” he said. In the case of valves, that translates into efficiency or performance improvements over standard commodity valves.

But this value also needs strong intellectual property (IP) protection.

“Products that come into India that don’t have a strong IP position could easily be reverse engineered,” he said. At the same time, Krishnan pointed out that the country has come a long way in this area. “There has been a lot of progress in relation to IP issues in India’s court system, though damages awarded there might not be as high as in western markets,” Krishnan says. The country has aligned itself with the World Intellectual Property Organization and has patent offices in its major cities with a system design to protect both domestic and foreign technology—all of which “are positive trends towards enforcement of stronger IP situations,” he said.

Finally, a requirement for success in India is learning to recognize cultural issues with respect to the working environment.

For example, “in a small village, if there is a safety or environmental incident at a plant site, it’s likely to start a riot if a person is hurt—these issues could delay project schedules and construction activity,” Krishnan says. The country feels strongly about its communities, local customs and labor relations.

For all of these reasons, “it’s a good idea to enter the country through a joint venture, a licensing arrangement, an agency relationship or some other form of collaborative partnership with parties that know how to deal with local manufacturing issues, personnel issues, sales and marketing issues, plant siting or construction or project management issues,” he concludes.


Genilee Parente is managing editor of Valve Magazine. Reach her at This email address is being protected from spambots. You need JavaScript enabled to view it..

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