IMI Critical Engineering Unifies Products and Services Under Master Brand

IMI plc (IMI) recently announced its intention to gradually unify its entire product and service portfolio under a single brand identity.

The move aims to simplify IMI’s visual identity while supporting the company’s growth plans and further developing its talent attraction and retention initiatives.

As part of the process, its three previous divisions – IMI Critical Engineering, IMI Hydronic Engineering and IMI Precision Engineering, along with the associated product brands within each division – will go to market under the IMI brand, as five market-focused sectors: Process Automation, Industrial Automation, Climate Control, Life Science and Fluid Control and Transport.

The Process Automation sector, previously IMI Critical Engineering, will encompass its well-established roster of industrial and process automation product brands.* This sector will go to market in the new brand immediately.

Jackie Hu, IMI Automation CEO.

Jackie Hu, CEO of automation at IMI, commented: “We are excited to launch the new brand in the Process Automation sector,” he says. “Following another stellar year of growth in this sector, we are uniting all our products and services under a strong unified IMI parent brand. This better reflects IMI’s experience, knowledge, and position across our key markets, while simplifying our visual identity going forward.

“Not only will this unlock the strength and depth of IMI as we continue to deliver breakthrough engineering for a better world, but it also maintains the relevance of our sector-specific products that customers use each day,” he continues. “Our people will stay the same and our product portfolio remains as broad, however everything will now fall under the single IMI unified brand.”

For more information, please visit: www.imiplc.com.

*IMI Process Automation brands: IMI Bopp & Reuther, IMI CCI, IMI Critical Engineering, IMI Fluid Kinetics, IMI Herion, IMI Maxseal, IMI NH, IMI Orton, IMI PBM, IMI Remosa, IMI STI, IMI Thompson Valves, IMI Th Jansen, IMI Truflo Marine, IMI Truflo Italy, IMI Truflo Rona, IMI VIVO, IMI Z&J and IMI Zikesch.

Please note, the above are product brands and not legal entities.