Recently my company, which makes actuators, completed a display trailer with a number of functional products. The trailer has been on the road for a total of 6 weeks, with excellent response from those who have seen our presentations. I recall in years past that many companies had mobile displays and that the benefits appeared to be worth the cost. On the road, I hear stories from distributors about how they and their principles “used to have” a similar display, and they were always very effective. The key phrase is “used to have,” which brings me to ask if others in the valve and actuator industry are still using such displays or if they have all been abandoned.
I understand that arranging mobile display visits is much more complicated than visiting users with simply a catalog in hand, but the user interest seems so much greater. Are valve and actuator manufacturers collectively missing a great opportunity to fully educate valve industry users? I am interested in learning about what others in the industry are doing and hearing about their experiences. And if you’re a valve user, what do you think of this concept?