Black & Veatch Names New Senior VP and CMO
Ashley Davidson joins the company as senior vice president and chief marketing officer.
Black & Veatch has announced that Ashley Davidson has joined the company as senior vice president and chief marketing officer (CMO).
In her role, Davidson will spearhead the company’s global marketing strategy, amplifying the Black & Veatch brand and communicating how the employee-owned company’s professionals deliver differentiated value through projects, services and consultancy. She will support commercial growth and client engagement through omnichannel marketing to create a consistent brand experience for clients across multiple industries.
“Ashley brings a new level of enterprise marketing excellence, leadership and passion to connect with and guide our clients with proven ways to deal with the world’s macro issues of energy resiliency, abundant water, clean transportation and expanding AI cloud compute capacity to help us grow around the world,” said Patrick Hogan, Black & Veatch chief client officer and Enterprise Evolution leader. “We’re looking to Ashley to raise the bar on data-driven, performance marketing with the targeted content and thought leadership to support the next generation of infrastructure operators and investors.”
Davidson most recently served as vice president and head of global marketing at Royal Philips, an $18B Dutch multinational company, with responsibilities of marketing for its global portfolio of emerging technology, healthcare and sustainability solutions powered by data science and artificial intelligence. Before that, she held marketing executive roles of increasing responsibility at Cerner Corporation (now Oracle Health) for 22 years, most recently serving as its vice president, integrated marketing and client experiences.
“Black & Veatch is extremely well known across the engineering and construction verticals. But our brand story resonates more broadly as a pioneer of technology and innovative advancements delivering sustainable, enduring infrastructure for businesses, communities and populations worldwide. I look forward to leading a team that fuels the next generation of growth at BV and communicates how our diverse capabilities advance the brand,” said Davidson.
Davidson will report to Black & Veatch’s Chief Client Officer Patrick Hogan and will be based in Overland Park, Kansas.